Looking to grow your brand? Trying to make your Martial Arts School a household name in 2022? You’ve come to the right place.
Like any face-to-face business, we sometimes get so involved with making the service the best it can be, that we neglect the marketing aspect to doing business. Optimising your presence online is a seriously powerful way of getting your business’ name out there and making sure it stays ahead of the curve.
Not only is it a great way of finding new members, it’s also a great way of reminding current members about your venue when they’re not attending a session.
So we’ve listed a few ways you can level up your business and your business presence online.
List your Business on Google My Business
Curating an experience online for potential customers is more important now than ever - and listing your business on Google is one of the simplest and most effective ways to generate visibility in your local area.
Google My Business lets you communicate important business insights easily, like opening hours, contact numbers and business location. The listing will appear on Google Maps, meaning it will show in user searches related to your local area. Users can leave reviews and testimonials, giving your business greater visibility.
You can even take the next step and run a Google Ads campaign to get your business in front of even more people.
But Google isn’t the only way to generate visibility on the internet.
Grow your Social Media
A very obvious one, but not a lot of Martial Arts Schools pay it enough time.
Running social media can be daunting. Worrying about what to post and doing so consistently has its own challenges. But whether it be on Facebook, Instagram or Tiktok, carving out a niche and building a community of die-hard fans is worth it. We have a couple tricks to make it easy:
- You don’t have to spread yourself thin across all platforms. Find the platform that best suits your demographic and promote your business there.
- Native content (things shot on iPhone or Android) are just as sought after content as higher-end production. So don’t be afraid to whip out the phone and start shooting!
- Leverage across your students' social networks. If they enjoy the class, get them to post about it to their friends! Word of mouth is powerful.
- Have a month-to-month posting schedule, so you don’t waste time planning a post every day. Block out a day to schedule your content for the following month. Platforms like Facebook and Instagram allow you to do so through Meta Business Planner.
- Post things of value - whether it be insightful or funny (and still related to the martial art), or just shouting out great students, post content that people will find interesting and involving.
- Cross promote with local businesses in the area. If there’s a local nutrition warehouse, consider running a collaborative promotion on social media.
It’s just like drilling - the more time you spend doing it, the easier it is and the better you’ll get!
Get aqtiv!
We’re on a mission to maximise your venue’s digital presence by building your school a dedicated webpage, filled with information like location, amenities, pricing, and more. The webpage is accessible both on the mobile, desktop and in-app via our Marketplace. Think of it like a directory of the best sports venues in your local area. What Airbnb is for accommodation, aqtiv is for sports!
We include ongoing support and instant, automatic updates, without the ongoing costs. Venue webpages are fulfilled with quality metadata and search terms. Each page is fully optimised for search engines, getting you found online even faster.
And the best part about all of this? It's totally FREE to sign up.
Wanna learn more? Click here to find out.
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